Football, tech toys fill Velocity slate

Discovery Communications' new guy-centric lifestyle cabler Velocity has designed its fall slate, and also the words during the day are "football" and "Wednesday."The network is joining up using the National football league on "National football league Single Coverage" and "Finest National football league Rivalries," set to air Wednesday at 8 p.m. and 8:30 p.m., correspondingly, with previews on Sept. 20th. The 2 shows are created by National football league Films in colaboration with Intersport and also the network -- "Single Coverage" will explore key National football league games thorough "Rivalries" follows teams and atheletes with the warmth of competition.Also a new comer to the internet is "tech Toys," which concentrates on the most recent devices, varying from high-finish watches to helis. Series will air after Velocity's football block on Weds. at 9 p.m.The internet, formerly HD Theater, will formally launch at 7 p.m. on March. fourth and can target an trendy male viewership in exactly the same Bravo courts high-generating female audiences.A lot of the net's auto category is held over from HD Theater -- custom-vehicle skein "Inside West Coast Customs" will continue from HD Theater, as will "Mecum Auto Auctions," "Chasing after Classic Cars," "What's My Vehicle Worth," and "Motorweek." Contact Mike Thielman at mike.thielman@variety.com